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AUGUST MEETING
AUGUST 4 MEETING - As is the custom, there was only one meeting in August and instead of the normal discussion, Consultants Roundtable member John Cohoat of Middlebury spoke on the subject of "Magnetic Marketing" . John is a certified independent business advisor for Glazer-Kennedy Insider's Circle and addressed the group on the unique approach that his company takes toward marketing businesses of all sizes. Of primary importance in any marketing effort is the ability to measure the effectiveness of the effort being undertaken. Thus, direct mail and other direct response type of marketing and advertising is favored over image and/or branding messages. The goal is to make marketing results more predictable and better accepted by potential customers.
SEPTEMBER MEETINGS
SEPTEMBER 1 MEETING
Tom Dobson will lead the roundtable in a discussion of the marketing of consulting businesses. Questions such as "how aggressively should we market ourselves?" , "What medium should be used?", and "What type of marketing is appropriate?" will be discussed. Bring your own ideas and any other questions to this sure to be lively discussion.
SEPTEMBER 15 MEETING
State Senator, John Broden will be the September Speaker.
OCTOBER MEETING
Dorinda Heiden-Guss, President of the Economic Development Corporation of Elkhart County will be the speaker.
"Bad decisions make good stories"- Unknown... "and keep consultants busy" - your editor
"Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Teach a man to create an artificial shortage of fish and he will eat steak." Jay Leno
Jeff Freers Secretary / TABLETALK Editor
CONSULTANTS ROUNDTABLE
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